Basic SEO Metrics with Google Analytics 4 (GA4)

Transition to GA4 and New Measurement Logic

Passive metrics such as "bounce rate" in the old Universal Analytics period were replaced by active metrics based on engagement with Google Analytics 4 (GA4). The GA4 tag you add to your site allows you to more clearly understand the active time spent by users on the page and the areas they click on.

3 Essential SEO Metrics You Should Track

• 1. Engagement Rate: It is the exact opposite of the old bounce rate. A session is considered "interactive" if a user stays on your page for more than 10 seconds, converts, or navigates at least 2 pages. It is one of the clearest indicators of SEO success.
• 2. Average Interaction Time Per Session: It measures the time users actively read (Dwell Time) on your site, not just the time they leave it open in the background. With this metric, you can understand how well your content matches the search intent (Search Intent).
• 3. Organic Search Traffic: It is the google / organic traffic filtered from the "First User Agent" or "Session Source" reports in the traffic sources (Acquisition).

GA4 and Google Search Console Integration

By connecting your site's Google Search Console data with GA4, you can see from which words (Query) users came to your site and how many conversions these words brought, on a single screen. Not only attracting Organic Traffic, but analyzing whether you are attracting the right traffic is the basis of a real SEO Analysis process.