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Technical SEO

FAQ (FAQ) What is Schema and How to Install It in Search Results (SERP)

·5 dk min read·Technical SEO Editor

Answer User Questions on Google Before They Enter Your Site

FAQ (Frequently Asked Questions) Schema is a rich snippet (Rich Result) format that allows you to present specific question and answer patterns on your website to Google via standardized data (JSON-LD). When your page appears in the search results (SERP), it allows you to show a few questions in an accordion menu style under your organic result link, allowing you to take up 3 times more space on the screen than your competitors (SERP Real Estate).

Errors and SPAM Signs in Using FAQ Schema

The installation is quite simple (you can generate code directly using the Schema generator on our site), but frequently violated instructions lead to manual actions being applied to your site.

  • Do not insert closed-circuit advertisements or forms here that only your company is a party to or that can only be processed through your site. Frank information should be presented.
  • You must ensure that the question and answer you put in the Schema code are included verbatim in the HTML (visible to the user) dump of your page. Adding hidden FAQ codes is a cause for penalty.
  • Automatically pasting the same FAQ (FAQ) pattern into all your site content constitutes "Structured data abuse".

Smart FAQ Tactics for SEO

One of the great aspects of using FAQ Schema is that you can link to your answers with external or internal HTML (<a href="">), just like normal text. This makes it extremely easy for a user to see the "You can do the detailed solution [using our You create internal navigation directly to your site's destination from the search screen.