How to Use Schema.org JSON-LD? Rich Results Guide
Standard Blue Link in Search Results (SERP) is Dead
While your competitors tell search engines to "read the text on the page", you can use JSON-LD to transmit data directly to Google's database in a language it can understand.
Why JSON-LD Instead of Microdata or RDFa?
JSON-LD creates <head> It runs invisibly as a script block inside.
Indispensable Schema Types:
- FAQ Schema: Moves the questions and answers at the end of the page to the search results.
- Article / NewsArticle Schema: Used to enter Google News.
- Product & Review Schema: Displays price, discount status and user stars (rating) in the SERP.