TR
Analyze
SEO Consultancy

What Do SEO Packages Cover? 12 Items Hidden by Agencies

·8 dk min read·Editorial Team

What is SEO Package, Who is It Suitable for?

SEO package is the delivery of a standardized set of search engine optimization services for a fixed monthly fee. It provides budget predictability especially for SMEs, local businesses and startup e-commerce sites. However, not every SEO package may meet the specific needs of your site; Therefore, it is critical how transparent the inside of the package is filled.

12 Deliverables (Checklist) in the Package

A standard monthly SEO package offered by a good agency should include the following 12 basic items (deliverable):

  • Technical SEO Audit: Closing technical gaps ranging from site speed to redirect chains
  • Keyword Research: Identification of target terms with high search volume and correct intent.
  • Competitor Analysis: Examining the organic traffic, content and backlink profiles of competitors.
  • On-Page Optimization: Meta Title, H1-H3 tags and arrangement of page hierarchy.
  • Content Development: Improving existing content or writing new blog/category texts regularly.
  • Internal Linking: Blocking orphan pages and ensuring authority flow.
  • Local SEO: Google Business Profile management and local directory records.
  • Speed and Performance Improvement: Observing Core Web Vitals metrics.
  • Basic Backlink Studies: Rejection of poor quality backlinks and White Hat link building.
  • URL and Architectural Arrangement: Broken link (404) repairs and resolution of cannibalization problems.
  • UI/UX Integration: Minor conversion-oriented interface improvements that will improve the search experience.
  • Monthly Performance Reporting: Transparent PDF/Looker Studio presentation of traffic, rankings and work done.

    • "Report"\n\nand "Action" Difference (P0/P1)

    Deliverable Purpose Action (Actual Output)
    Technical SEO Audit Find site errors Prioritized (P0, P1) Single Page Audit list to be forwarded to the developer
    Competitor Analysis Catching gaps in the industry Clear brief files for content gaps that need to be closed
    Monthly Report Status information Strategic action steps for the next 30 days (Not just traffic graphs)

    An agency simply presenting a report saying "We found errors" is not an SEO service. Real SEO service includes taking action to correct those errors and managing the process.

    What Should a Monthly Work Plan Look Like?

    A transparent agency should provide you with a clear roadmap, divided into the first month (Setup and Analysis), the second month (Optimization) and subsequent months (Growth and Authority). It should be clear in which week the content will be added and at what stage the meeting with the technical team will be held.

    Red Flags When Choosing a Package

    • "1st Rank Guarantee in 1 Month": No one, including Google, can guarantee this. Stay away.
    • Secret Sauce: Agencies that are reluctant to explain what they do usually apply Black Hat SEO.
    • Focusing Only on Backlinks: If your page speed or user experience is bad, thousands of backlinks will be garbage.
    • Cheap and Bulk Sales: Advertisements such as "Giant SEO Package for 500 TL" will cause more "Spam" harm than benefit to your site.

    Mini Sample: First 30 Day Plan

    The first 30 days are usually the check-up period of the site. It includes GSC (Google Search Console) and Analytics integration, robots.txt fixes, broken link cleaning and content cannibalization analysis. For more detailed information, you can also take a look at our guide SEO Consultancy vs SEO Service.