What is Hreflang? Language Targeting in International SEO

The Silent Killer of Global Competition: Wrong Language Targeting

You must clearly tell Google which page belongs to whom. Otherwise, Google may detect these two pages as Duplicate Content.

Anatomy and Correct Usage of the Hreflang Tag

Mandatory Rules Series

• Mutual Approval (Return Tags): If you give hreflang from page A to page B, page B must also return to page A.
• Self-Referencing: Each page must include a hreflang tag for its own URL.
• X-Default Definition: If the user does not have a language/region match, "x-default" determines which page will be shown to him/her.