SEO Acronym and Fundamentals: Roadmap for Beginners
What is SEO? Meaning and Importance
**SEO** (Search Engine Optimization), is all the technical and strategic processes performed for a website to be more visible in search engines such as Google. Its purpose is to reach the right target audience organically without paying advertising fees.
The 3 Main Pillars of SEO
- 1. Technical SEO: Invisible parts of the site; speed, code structure, and crawlability. Speed test is the heart of this stage.
- 2. On-Page SEO: Visible parts; titles, texts, images, and URL structure.
- 3. Off-Page SEO: Your site's reputation in the outside world; backlinks and social media signals.
Why Should You Do SEO?
If you have a website but no one can find it, that site is like a grain of sand in a desert. SEO is the sign that moves your site to the busiest street of that desert. Moreover, visitors coming from Google are usually the audience most ready for conversion and looking for a solution.
Where to Start with SEO?
First, learn the basic terms. Our SEO Glossary will create a great foundation for you in this regard. Then you can start making technical improvements with tools such as Schema Generator on your own site.
Frequently Asked Questions
Is SEO free?
You don't pay a per-click fee (organic traffic is free), but the labor spent on SEO or the tools/services purchased creates a cost.
Is being number 1 on Google guaranteed?
No, no one (including Google) can give a 1st place guarantee. SEO is an art of increasing probability.